Ben & Jerry’s has vowed to release "CBD-infused ice cream" once it becomes federally legalized.
“You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies,” the ice cream giant said in an announcement shared to its website on Thursday.
“So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level,” it continued.
Ben & Jerry’s CEO Matthew McCarthy said the company decided to make the commitment for its fans.
“We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices,” he said in a statement. “We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
The company noted its announcement arrives with possible changes “on the horizon” for Food and Drug Administration prohibitions on food and beverages being infused with CBD.
“They’ve set a public hearing on the legalization of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization,” the company said.
The news also comes several months after Sen. Ron Wyden (D-Ore.) introduced legislation that would legalize marijuana at the federal level. The measure was designated as S. 420 in a nod to cannabis culture.